Essential, not sacrifice.

The more and more you take a look at life from an essentialist perspective, the less and less it makes sense to sacrifice things.

When we focus on Essential, essential perspectives of life, personal values, service design elements, products features, the less and less we are left with the feeling that we are sacrificing some thing.

Great companies, great people don’t sacrifice they focus on essential not only making their lives better but the people they work for, their employees, their customers, anyone they deem caring for. Sacrifice on surface may feel like a noble desire and rightly so sometimes from a parent to a child, one goal to another, globalisation to nationalism but it’s never meant to be a dominant desire in life, it’s inhibiting, it’s value is lower in energy terms, it’s less invigorating, it’s intellectual value is not so much greater than some other principles of life such as love commonly misunderstood.